EMP NEWS !

The merger between E-mould Plastic Technology(Shenzhen)Co. Ltd. and another automobile electronic product company is under the way ,and it is expected to be completed in coming days. This merger is carried out by Canadian Maple Leaf Investment Company. Once the merger is completed, the E-mould plastic will accelerate its pace to establish a first rate mould lab.

The mould lab in plan is the first mould lab in Shenzhen co-developed by Zhongshan University and Shenzhen enterprises . Shenzhen mould industry has an exciting market potential, but the technologies and design ability are facing bottlenecks. To improve the core competitiveness, and to win with advanced techniques, in the competition with Japan and South Korean mould industry, we need more such labs.

The mould industry is an industry encouraged for more foreign investments by the central government, is one of the ten most important industries in Shenzhen. The Shenzhen mould industry develops very fast, and has enjoyed certain advantage of scale. The annual output is over 10billion Yuan, occupying almost 60% of the mould industry in Guangdong, and almost the 25% of mould industry of China. For this reason, Shenzhen had become the mould enterprises in Shenzhen are still relative far to catch the advanced. Most products are in middle and low grades, and the added values are low too. They can not win orders of large-scale, precise, complex and long life expectancy moulds.

“what is most needed for Shenzhen mould industry? It is R&D institutions. The professional technique, design ability, high value-added products and all things related to core competitiveness come from R&D”. says Feng Jijun, the president of E-mould plastic. “We will not joint the group of small enterprises who compete with each other by lower prices, so it is urgent to establish first rate mould lab”.

E-mould Plastic Technology(Shenzhen )Co.Ltd. is now leading Shenzhen mould industry. It has introduced advanced Japanese precision machinery, as well as the pipeline job management process of Japanese mould enterprises. It has adopted advanced techniques of Japanese mould industry, and specializes in the development, design and manufacturing of various kinds of precision injection molding, aluminum alloy die-casting mould, zinc alloy die-casting mould, etc. In recent years, the company has grown to be the outstanding one in the Industry, and the business growth rate reaches 300%. 

Although the company has made great achievements, Feng Jijjun still feels that the gap between the company and its peers in Japan, South Korea and even Hong kong. He is eager to establish a mould lab to improve competitiveness. It is lucky that the risk investment institution in Canada find potential and value of the company, and open a door for his mould lab to finance in Nasdaq. 

Yesterday, Mr. Chen Dong, chairman of the Canadian Maple Leaf Investment Fund, who is interviewed by our reporter, described the sound potential of Shenzhen’s mould industry:“Good mould enterprises in Shenzhen need not worry about orders. The order for plastic and die-casting moulds are listed for more than 3 months.”China is the manufacturing center of the world, and the Zhujiang River Delta id the manufacturing center of China. With such background, Shenzhen mould industry id certain to have a bright future. Mr. Chen Dong said, the investors first chooses the Shenzhen mould Industry, and then picks out the E- mould Plastic Technology Co. Ltd of course, it is an important reason to stand out from famous international enterprises such as Gallon, Sony, Siemens, P&G, Sanyo, etc..

As for being listed in Nasdaq, Feng Jijun thinks it is not a problem. He believes that much attention should be paid to establishing the mould lab. “Now the UG, PRO-E software are used in the Industry. They stress physical aspect of design including the technique, precision and complexity, but neglect the aesthetic aspect of mould design.” Feng Jijun mentioned the new phenomenon in USA. “Master of Arts is now the favorite of enterprises instead if master of management.” “Let artists participate into the design. The technology is oriented towards humans, so aesthetic taste is also an important aspect.” 

“Some furniture is sold only at several thousand RMB, while some furniture is sold at more than 100thousand RMB. Why? Some types of mobile are sold more than 100 thousand sets, while some other type are only sold at several thousand Yuan. The key of these problem is design difference.” Feng Jijun deems that the mould industry should develop towards high-end and make breakthroughs in research if it wants to have higher added value. We should not only strength the technique, but also strength the design ability including aappearances. It is an important step for Shenzhen mould industry to surpass Japan and South Korea. 

“mould is reputed as the mother of industry and we are to play the role mother of industry mould industry, and make her more beautiful.” Feng Jijun said in a serious tone. Obviously, it is a very important topic to pay attention to by Shenzhen mould industry.